New
Turn leads into jobs with a pipeline board
You can now turn a lead into a job and track it all the way to won or lost.
Read moreChangelog
What's new in Local Wrangler
New features, improvements, and fixes. Updated every time we ship.
Improved
A results-focused dashboard
Your dashboard now leads with results instead of plain counts.
Read moreNew
New SEO section with Quick Wins
Your search data now has a home of its own. The new SEO section sits right after Analytics in the dashboard and shows the Google searches bringing people to your site, with clicks, impressions, and av...
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Set your own conversion goals
Decide what counts as a conversion for your business and Local Wrangler measures it for you. A goal can be a page visit, like a thank-you page, or an action: a phone click, a form start, a custom even...
Read moreNew
See the paths visitors take through your site
Local Wrangler now maps the most common paths visitors take through your site, step by step, on the Analytics page.
Read moreNew
Automatic alerts when your leads slow down
Local Wrangler now keeps an eye on your lead volume so you do not have to. If a site that normally gets leads goes quiet, or lead volume drops sharply from one week to the next, you get an alert right...
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Know your cost per lead and return on ad spend
Enter what you spend on ads each month and see exactly what a lead costs you and what your ads bring back. Local Wrangler does the math from your real leads and closed revenue, not estimates.
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Tracking health at a glance
See instantly whether every site you track is sending data. For each site you get the time of the last pageview and the last lead, plus visit and lead counts for the past 7 days. If a site stops sendi...
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Saved segments for your analytics filters
Build the filter view you check all the time once, save it, and come back to it in one click.
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Annotations on the visitors chart
Pin a short note to any date on the visitors chart, like a campaign launch or a promo, so you always know why traffic and leads moved.
Read moreImproved
See your full traffic breakdowns, not just the top few
Click Details on any breakdown, sources, pages, referrers, locations, devices and more, to see the complete list instead of only the top rows.
Read moreImproved
Traffic breakdowns now count unique visitors
Your traffic breakdowns now count unique visitors instead of raw page loads, the same way Google Analytics and other major tools report. The numbers on Top Sources, Referrers, Campaigns, Keywords, Bro...
Read moreNew
Filter your analytics by anything, then share the view
You can now slice your dashboard with real filter rules, not just a single match.
Read moreImproved
Cleaner numbers and exclude your own traffic
We tightened how visits are counted so your reports reflect real people.
Read moreNew
Traffic by channel, engagement, and click-to-filter
Your analytics just got a lot more powerful.
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Filter analytics by number of visits
Focus on the visitors that matter. A new Visits filter on the Analytics page lets you show only people who came to your site at least, exactly, or at most a chosen number of times.
Read moreNew
See new vs returning visitors over time
The main visitor chart now plots two lines: new visitors and returning visitors across the period. Hover any point for a full breakdown: pageviews, pages per visitor, the new/returning split and your...
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New
Google Search Console integration
See the exact Google searches that bring customers to your site. Connect your Google Search Console account and the Analytics page gains a new Search Console panel with your top queries and pages: cli...
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Form completion tracking
Know how many visitors start filling your forms and how many actually finish. Local Wrangler now detects the first interaction with your contact forms and pairs it with the leads that come through.
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Instant missed call alerts and a weekly report
A missed call is a job walking to a competitor. From now on, account owners and admins receive an email the moment a tracked call goes unanswered, with a one-click link to the lead so you can call bac...
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Conversion by device
See which devices actually turn visitors into leads. The Conversion panel now has a By device tab showing visitors, leads and conversion rate for desktop, mobile and tablet.
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Custom event goals
Track any action that matters to your business. Add a single attribute to any button or link on your site and Local Wrangler counts every click.
Read moreImproved
More accurate analytics across the board
We rebuilt the analytics engine for precision and speed. Your numbers now reflect exactly what happened on your site.
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