Every analytics term explained in plain words

Next to each figure on Analytics there is now a small mark. Open it and it tells you what the number means for your business, why it tends to go up or down, and what to do about it, in everyday words. Bounce rate, engaged visits, conversion, page speed, channel and source are covered, and so are cost per lead and return on ad spend, the Search Console figures, and Spent, Made and Return on the Dashboard.

• The same words appear on a report you share and in the Help pages, so everyone reads one definition.
• Where a figure carries a caveat, such as a rate that cannot be worked out for a row, that note opens the same way.

Find it beside any figure on Analytics, on a shared report, and on the Dashboard.