Built for local service businesses

Know what brings
your next paying customer.

Bring every call, form, and chat into one inbox. Know where each lead came from and which ones become booked jobs.

Get started See how it works

Your workspace Leads

Product preview

Your lead inbox

Select a lead to explore

Calls, forms, and chats in one place

Phone callWon

AC repair request

Air conditioning stopped cooling. Looking for a repair visit.

Lead journeyExample

Google Ads

Paid search

Phone call

Lead captured

Won

Current status

Job won. Source connected.

The booked repair stays linked to the ad that started it.

From first click to a job well done. Interactive preview with example leads

Built around your next customer

Every lead. The full picture.

Connect the first conversation to the work you win, with your calls, leads, and marketing results in one place.

Call tracking

Give every call
its context.

Bring calls from your connected phone provider into your lead inbox. Keep call details and available source information together, ready for the next conversation.

Call history in one place
Source details when provided
Recordings when available

Explore call tracking

An orange telephone connects a conversation to an organized inbox — Works withCallRail

Lead management

One inbox.
More follow-through.

Calls, forms, and chats stay together. Qualify a lead, add notes, and track the next step without losing the story.

Explore your lead inbox

Calls, forms, and chats collected as colorful paper slips in one inbox

Chat tracking

Keep the conversation.
Keep the context.

Turn conversations from connected chat tools into leads. Keep available transcripts, with source details when a visit can be matched.

Explore chat tracking

Orange and green conversation bubbles kept together in a folder — Works withCrispTawk.to

Revenue attribution

See which marketing turns into work.

Connect recorded lead and job values to their marketing sources. Compare channels and ad spend using the results saved in your account.

Explore revenue attribution

The Local Wrangler mascot connects an orange megaphone to a completed job and recorded revenue — Marketing sourceRecorded revenue

Channel reporting

Compare where your leads come from.

Ad spend tracking

Put your spend beside your results.

Shareable reports

Keep your team and clients in the loop.

Need something else? Tell us what you need

Integrations

Your tools,
working together.

Bring your forms, phone tools, and field service software together. Keep the tools you know, with your leads in one place.

Explore integrations

Don't see your tool? Let us know.

Local Wrangler

Different tools. A shared picture.

How it works

From first contact
to a clearer next step.

Bring the pieces together, then put your lead data to work.

A website, a conversation, a job folder, and a compass connected by a paper ribbon

Connect your tools
Add your website snippet and connect the supported tools you already use.
Bring leads together
Keep calls, forms, and chats in one inbox, with the context available for each lead.
Follow the work
Qualify leads, add notes, and record job values as opportunities move forward.
Understand the result
Compare your channels and ad spend using the results recorded in your workspace.

Get started Follow the setup guide

Why not just use GA4

Keep the analytics.
Add the customer context.

Use GA4 to understand website activity. Use Local Wrangler to organize inquiries and follow the work behind your marketing.

How Google Analytics 4 and Local Wrangler support different parts of your workflow
Your workflow	Google Analytics 4Website & app analytics	Local WranglerLead capture & follow-through
Main focus	Website and app activity	Inquiries and work outcomes
Customer context	Events and dimensions	Submitted contact details and available source
Journeys	Path and funnel exploration	Available visit context alongside a lead
Daily workflow	Analyze audiences and key events	Qualify, add notes, and follow up
Results	Configured lead and revenue events	Recorded lead and job values with ad spend

Main focus

Google Analytics 4: Website and app activity
Local Wrangler: Inquiries and work outcomes

Customer context

Google Analytics 4: Events and dimensions
Local Wrangler: Submitted contact details and available source

Journeys

Google Analytics 4: Path and funnel exploration
Local Wrangler: Available visit context alongside a lead

Daily workflow

Google Analytics 4: Analyze audiences and key events
Local Wrangler: Qualify, add notes, and follow up

Results

Google Analytics 4: Configured lead and revenue events
Local Wrangler: Recorded lead and job values with ad spend

Different jobs. A clearer picture together.

Explore GA4's path reports and recommended events.

Explore lead management

The Local Wrangler mascot holds locked folders in front of a green paper shield

Privacy first

Useful insights.
Thoughtful boundaries.

Understand your marketing with a tracker designed around first-party measurement.

No visitor cookies
Our website tracker uses first-party browser storage, not visitor cookies.
Site-specific measurement
Visitor identifiers are scoped to your site, not linked across other websites.
Respects GPC signals
The tracker skips forwarding form leads to GA4 and the data layer when Global Privacy Control is enabled.
Your data, your business
We process visitor and lead data on your behalf. We do not sell personal data.

You remain responsible for your privacy notice and consent.

Read our privacy policy

FAQ

Good questions.
Clear answers.

A few things to know before you get started.

Getting started

How do I get started?

Create your account, set up your workspace, and add the tracking snippet to your website. Connect the tools you use to bring calls, forms, and chats into your lead inbox.

Follow the setup guide

Will it work with my website?

Install the tracking snippet on a site where you can edit the page code or use a tag manager. For embedded or third-party forms, use a supported integration or webhook so submissions can be received reliably.

Find your installation method

Can I keep my current phone provider?

Yes, if it is a supported provider. Connect it to bring call details into Local Wrangler. Source information, recordings, and transcripts depend on what that provider makes available.

See phone integrations

Leads & integrations

What can I track in one place?

Keep calls, form submissions, and supported chat conversations in your lead inbox. Review available attribution, update lead status, add notes, and record lead or job values.

Explore the lead inbox

Which tools can I connect?

Connect supported phone providers, forms, chat tools, and field service software. The integration guides list available providers and the setup steps for each one.

Browse integrations

Does every lead include a marketing source?

Source and campaign details appear when they are supplied by a provider or matched to a tracked website visit. The details you see depend on the data available for each lead.

Understand call and chat attribution

Plans & privacy

What happens during the free trial?

Your platform subscription starts with a 14-day free trial. A card is required. Your chosen plan begins billing after the trial unless you cancel first.

Read about billing

How do I manage my subscription?

Open Settings, then Billing, to manage your subscription. Use the billing portal to update payment details or manage cancellation. Review the Terms of Service for billing conditions.

Read the terms

Where can I read about privacy?

Our Privacy Policy explains what data is collected, how it is used and shared with service providers, and how to request help with your data.

Read the privacy policy

Capture & qualify

Follow & understand

Phone & conversations

Forms & automation

Operations & reporting

Learn & get started

Explore Local Wrangler

Know what brings
your next paying customer.

AC repair request