Calls and chats now have a source

A phone call and a chat now carry where the customer came from, the same as a form.

Open a call or chat lead and you see its source, and its first and last touch, where before there was nothing to show.

In your traffic breakdown, Phone and Chat appear as their own channels, and a call that arrived from a paid visit is counted as paid traffic rather than filed as Direct.

Find it on any call or chat lead, and in the channel breakdown on Analytics.