Cleaner numbers and exclude your own traffic

We tightened how visits are counted so your reports reflect real people.

• Exclude your own traffic: block your office IP, a country, or a page path from being counted, in Tracking settings. Great for keeping your own visits and test form fills out of your numbers.
• Better bot filtering: we upgraded our crawler detection to catch more automated traffic.
• Spam referrers removed: known referrer-spam domains no longer pollute your sources.
• More reliable visitor counts: visitors are now identified in a way that holds up even when a browser blocks storage, so returning visitors and totals are more accurate.